Bollywood superstar Salman Khan drops a video, the internet listens. But this time, it’s not just any movie teaser or action-packed trailer—it’s a Netflix promotional video for his film Sikandar that has fans buzzing.
In fact, many are saying that this short promo outshines the actual film. Let’s dive into why fans are raving about this unexpected hit and how Salman’s charm continues to captivate audiences—whether on the big screen or in a Netflix elevator.
Salman Khan’s Action Comeback — In an Elevator?
The promo begins with Salman Khan casually entering an elevator alongside an assistant director from Netflix. It all seems normal until a gang of goons charges in, clearly looking for trouble. What follows is classic Salman Khan—cool demeanor, signature smirk, and swift action. He takes them down without breaking a sweat, reminding everyone exactly why he’s called “Bhai” by millions.
The video wraps up with Salman looking directly into the camera, announcing that Sikandar is now streaming on Netflix. It's short, snappy, and full of charisma—everything fans love about him in a neat little package.
Fans Are Loving It—Maybe a Little Too Much
The internet has been quick to react, and let’s just say the comments section is overflowing with praise. What’s interesting, though, is how many fans are comparing this short Netflix announcement video to the actual film—and claiming the promo is better.
“This announcement is better than the whole movie,” wrote one fan, summing up what many seem to feel.
Others chimed in with nostalgic references to Salman’s earlier work, calling his energy “vintage Salman.” Another fan wrote on Reddit:
“He did more acting in this ad for Netflix than in the whole film. Just Salman things.”
On YouTube, a user added:
“Salman’s acting in this announcement is better than in the movie. That’s Bhai for you—his style can’t be explained, only felt.”
Clearly, the promotional clip has struck a chord. And it’s not just because of the action. It's the charisma, energy, and screen presence that remind audiences of the actor they fell in love with during his earlier blockbusters like Wanted, Dabangg, and Kick.
What’s Sikandar All About?
Sikandar, starring Salman Khan and Rashmika Mandanna, is now streaming on Netflix. It’s an action-packed film with high expectations from fans of the genre and the actor himself.
However, critical reviews have been mixed. According to a review by Hindustan Times:
“Salman’s dialogues in many of his previous films, apart from his hooksteps, are iconic. Here, in Sikandar, neither of them stands out. The music is weak, and none of the songs leave a mark. Santhosh Narayanan’s background score works in a couple of places, all of them action sequences.”
While some fans enjoyed the film for its typical masala elements, others felt it lacked the spark expected from a Salman Khan vehicle. That’s perhaps why the Netflix promo stands out—it delivers that spark in just under two minutes.
Netflix Knows How to Market With Star Power
Netflix clearly understood the assignment. They didn’t just drop the film on the platform—they made sure to create buzz and excitement around it. Their YouTube description read:
“Aap Sikandar ko dhoond rahe hain, aur Sikandar aapke ghar mein intezaar kar raha hai. Watch Sikandar, starring Salman Khan and Rashmika Mandanna, out now on Netflix!”
Translation? "You're looking for Sikandar, but Sikandar is already waiting for you at home." That’s a brilliant tagline—short, clever, and fitting for a direct-to-streaming release.
By placing Salman in a fun, meta-scenario where he gets to show off his action hero persona in a Netflix elevator, they not only promoted the film but also showcased the Salman Khan brand.
Why This Promo Worked (When the Movie Didn’t)
There’s a lot to unpack here. How did a 90-second promo win more hearts than a full-length movie? Here’s what likely worked in its favor:
-
Short & Snappy: The video gets straight to the point with action and attitude—Salman style.
-
High Energy: Salman looks more energetic here than in some recent film appearances.
-
Nostalgia Factor: Reminds fans of the actor’s iconic roles from the 2000s.
-
Unexpected Fun: The elevator setting and self-aware tone made it feel fresh and different.
-
Effective Marketing: Netflix used its platform wisely by letting the star shine, literally and figuratively.
Final Thoughts
Whether or not Sikandar ends up as one of Salman Khan’s most memorable films, this Netflix promo has done its job—and then some. It reignited the fan love, sparked online discussions, and gave audiences a moment of fun that many felt was missing from the movie itself.
In the end, it just goes to show that Salman doesn’t need a two-hour film to leave an impact—sometimes, all it takes is a single elevator ride and a few goons who picked the wrong guy to mess with.
So, if you're on the fence about watching Sikandar, maybe start with the promo. It might just win you over.
